When you were little what did you dream of being?
A zoo keeper

What motivates you?
The need to understand anything that interests me

If you had a spare five minutes what would you do?
Put on my earphones and get a quick track in

How has the recession affected your approach to design?
I try to simplify my cooking

Is there anyone you’re watching?
My one year old nephew

What are you working on?
Right now mialle tonnato or pork with tuna sauce.  Very old school and very delicious

What are your current favourite ingredients?
Red Mullet grouse.  Simplicity

What are you tired of in the world of design?
That white look

How has the internet affected your business?
It’s made me more aware of things going on

Who is your hero?
David Attenborough