One of my favourite recent exhibitions – bringing together an amazing array of artists from the 1980s onwards – all of whom have built their own ‘brands’ – embracing commerce and the mass media to extend their reach and turn their creativity into a decent money-making career.
Andy Warhol infamously claimed that “Good business is the best art.” Languishing as a penniless artist was not something he was prepared to do.
Pop Life included installations from Andy Warhol, Damien Hirst, Jeff Koons, Takashi Murakami and many more.














